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Person in a waiting room looks at a phone screen with a chatbot conversation showing on it.

Customer Experience in Ascendance The fight for new insurance business is expensive and fierce. Policyholders primarily choose their policies based on price but increasingly their experience interacting with the insurer can tip the scales in winning or keeping valuable clients. Customer experience covers a lot of dimensions. And now it also includes all of the new digital touch points too. It's getting harder to know what is really going to…

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