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 The insurance industry has been undergoing a digital transformation for the past few years. The majority of attention has focused on three areas--the sales process, customer support, and back office workflow efficiencies. A relatively unaddressed area by this revolution is arguably the more important for one, the claims process. Digital transformation of claims is set to become a prime insurer differentiator in 2019. The recent history of increased claims volumes…

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Consumers who have encountered the past crop of smart AI assistants are waiting for better “intelligence” from these AI-enabled platforms. For companies developing digital assistants, the expectations are even more stringent--brands design scripts for customers to follow that seem, to the company at least, like they are intuitive and necessary. Users instead hope the virtual agent will understand their requests and answer in human-like, conversational language and in a meaningful…

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